Meet Demetrius
Welcome to Asili Creations!
Im Demetrius Rogers, founder and CEO of Asili Creations, a plant-based hair and skin care brand rooted in necessity, passion, and purpose.
The journey of Asili Creations began in 2019 out of my personal struggle with dry hair and scalp, a battle I had endured since childhood. Growing up, my grandmother would try everything, from traditional hair greases to advice from countless beauticians, in hopes of soothing my relentless discomfort. While her efforts provided temporary relief, they never delivered a permanent solution. I carried this frustration into my adult years, endlessly searching for products that truly worked but was left disappointed every time.
Determined to find a permanent solution, I began experimenting in my kitchen with natural butters, oils, and herbs, driven by a desire to create something safe, gentle, and effective. I spent years researching and perfecting my formulations, ensuring they were free of harsh chemicals and enriched with ingredients that truly nourish and heal. Finally, I found the solution I had been searching for, a product that moisturized my hair, soothed my scalp, and helped me embrace my natural beauty!
In 2019, after my corporate job made significant changes, I decided to turn my hobby of creating hair products into a full-time business. What started as a personal mission quickly became a passion to help others achieve the healthy, glowing hair they deserve. Asili Creations is more than just a brand, we’re a reflection of my commitment to uplift and empower others through natural, plant-based care.
Today, I am proud to share the same products that transformed my hair and life with you and your family. When Im not formulating new creations, you’ll find me surrounded by my big, loving family, including my five amazing children and my incredible husband, who supports me every step of the way.
At Asili Creations, our vision is to inspire and uplift millions around the world, using the power of nature to nurture healthy hair and skin. Thank you for being part of this journey with us! I’m honored to help you embrace your most radiant, confident self.
Me & The Kiddos
Me & The Hubby