Hello all!

I’m Demetrius, the founder and creative force behind Asili Creations, a brand where African heritage converges with modern beauty innovation. What originally began in my kitchen as plant-fueled solutions to remedy my own dry hair and scalp, has blossomed into a global movement that emboldens women to reconnect with and reclaim their God given beauty.

Asili, meaning “natural” in Swahili, honors my ancestral roots and the generational wisdom passed down before me. Each formula thoughtfully integrates African botanicals, Ayurvedic traditions, and research reinforced by science to not only nurture the hair and scalp, but the confidence and day-to-day lives of those who use it.

Asili, meaning “natural” in Swahili, honors my ancestral roots and the generational wisdom passed down before me. Each formula thoughtfully integrates African botanicals, Ayurvedic traditions, and research reinforced by science to not only nurture the hair and scalp, but the confidence and day-to-day lives of those who use it.

Welcome to Asili Creations, a refined celebration of the ones that came before us, innovation, and global self-love!