I’m Demetrius, the heart behind Asili Creations, where African heritage meets modern beauty innovation.

My journey began in my kitchen, creating plant-powered remedies to heal my own dry hair and scalp.

“Asili” means natural in Swahili — a name that honors my roots and the wisdom of those who came before me.

Each product blends Ayurvedic practices, Jamaican traditions, and ancient rituals from around the world, elevated through modern, science-backed formulation.

What started as a personal ritual has grown into a global movement of women embracing natural beauty with confidence.

Every jar carries intention, culture, and care crafted to restore your crown, your confidence, and your peace.

Welcome to Asili Creations — a celebration of heritage, innovation, and global self-love. 🌿