Im Demetrius Rogers, founder and CEO of Asili Creations, a plant-based hair and skin care brand rooted in necessity, passion, and purpose.

The journey of Asili Creations began in 2019 out of my personal struggle with dry hair and scalp, a battle I had endured since childhood. Growing up, my grandmother would try everything, from traditional hair greases to advice from countless beauticians, in hopes of soothing my relentless discomfort. While her efforts provided temporary relief, they never delivered a permanent solution. I carried this frustration into my adult years, endlessly searching for products that truly worked but was left disappointed every time.